'The gall of Orbitz’s ad is that it describes the customer problem - not knowing what I'm going to get when I show up at the hotel - and implies that Orbitz solves it,' Seidman says. Seidman claims that Orbitz and the hotels themselves distribute hotel photos and descriptions that can be misleading to customers because they depict images of pristine settings and amenities that may not reflect the actual circumstances. RT Know what to expect from your vacation Seidman tweeted: 'Orbitz ad is good but is divorced from product reality of Orbitz. Ī few hours later, Seidman retweeted Harford's tweet.
Httpv://On July 15, Orbitz Worldwide President and CEO Barney Harford tweeted about the campaign: 'No-one likes a know-it-all until they need to book a hotel. Here's a recent YouTube video from the hotel-focused Orbitz ad blitz, which has the tag line, 'When you Orbitz, you know: Elie Seidman, the co-founder and CEO of, thinks the new Orbitz hotel ad campaign, is slick, but divorced from reality.
